PEMEX to take on Shell in gasoline franchise market
Carlos Alberto Treviño Medina, was promoted to the position of CEO of PEMEX after his predecessor Jose Antonio González Anaya was appointed to the cabinet of President Enrique Peña Nieto as Minister of Finance.
Newly appointed PEMEX CEO, Carlos Alberto Treviño Medina, declared the company’s intention to fight for the gasoline franchise market with the PEMEX brand. PEMEX currently has 11,710 franchises throughout Mexico and is now competing for the first time with IOC’s such as Shell, Chevron, BP and Exxonmobil in this recently opened market.
The liberalization of gasoline prices in Central Mexico and the Yucatan Peninsula was brought forward to Thursday Nov. 30. By bringing forward the Yucatan Pensinsula liberalization of prices from the December 30 to Nov. 30, all of Mexico now has flexible gasoline prices.